Bachelor of Multimedia Arts

General Description of the Program

The Bachelor in Multimedia Arts (BMA) program aligns itself to the rapid convergence of media technologies and practices by developing conceptual, technical, aesthetic, and professional competencies for effective, critical and innovative storytelling across a range or combination of media forms for various purposes. It recognizes that digital media collapse different modes of expression and communication networks that allows for an interface of the local and global, the national and transnational.


The BMA program is designed to respond to the requirement in the discipline for graduates to be familiar to a wide range of media forms; and to provide the theoretical foundations and practical experience to develop skills in creative storytelling and expression for various purposes and contexts. The program aims to create competent digital artists and communicators capable of disseminating a national idiom whereby Philippine cultural contexts, identities, and formations are articulated in global discourse.


The goal of the BMA program is to develop within students the knowledge and skills that will enable them to communicate effectively, critically, and creatively across a range of new media technologies and forms, and to develop multimedia projects for various purposes.


The Bachelor of Multimedia Arts with specialization in Animation and Digital Film is a program that teaches students the fundamentals of 2D Design and Animation, Basic and Advanced 3D Animation, Digital Film Production, Design and Production Process, 3D Modeling and Rendering, and Video Production and Visual Effects.


Through this program, a wide scope of career opportunities await students such as becoming a computer graphics designer, print/desktop publisher, multimedia designer/developer, photographer, 2D/3D designer, 2D animator, 2D illustrator, 2D conceptual artist, 2D texture artist, 3D model builder, 3D cut scene artist, 3D character builder, 3D character animator, art Director, and art Technician.


Graduates of BMMA are expected to have the following competencies

Soft Skills and Values

  • Communication and Presentation Skills – Creativity and Innovation
  • Critical Thinking and Problem Solving Skills – Team Work
  • Adaptability to Change – Leadership
  • Understanding of Multimedia Arts Business – Professional Ethics
  • Compliance to Intellectual Property Laws – Marketing/Advertising

Technical Skills

  • Digital Drawing
  • Visual Communication Skills
  • Sound Design and Editing
  • Project Management
  • Visual/Graphics Design
  • Digital Illustration
  • Digital Storyboarding
  • Illustration and Cartooning
  • Painting
  • 2D Design and Animation
  • Basic and Advanced 3D Animation
  • Digital Film Production
  • 3D Modeling and Rendering
  • 3D Texturing
  • 3D Rigging
  • 3D Compositing
  • Cinematography
  • Visual Effects
  • UI/UX Design
  • Audio Design
  • Typography
  • Screenwriting
  • Video Editing


Career Opportunities

  • Computer Graphics Designer
  • Concept Artist
  • Publication Designer
  • Multimedia Designer
  • Photographer
  • Storyboarder
  • Background Designer
  • Character Designer
  • Layout Designer
  • 2D / 3D Designer
  • 2D / 3D Animator
  • 2D Illustrator
  • 2D texture artist
  • 3D Artist
  • 3D model builder
  • 3D cut scene artist
  • 3D character builder
  • 3D character animator
  • Calligrapher
  • Art Director
  • Art Technician
  • Multimedia Production Manager
  • Visual Communications Consultant
  • Production Manager
  • Film Producer
  • Film Director
  • Web Designer
  • Motion Graphics Designer
  • Visual Effects Artist
  • Creative Director
  • User Interface Designer
  • User Experience Designer
  • Audio Designer
  • Multimedia Arts Instructor
  • Multimedia Arts Entrepreneur
  • Content Creator
  • Script Supervisor
  • Promo Producer
  • Multimedia Producer
  • Social Media Manager
  • Public Relations Manager

Multimedia Arts Department

Room 504 5th Floor, FEUA Building


CONTACT DETAILS

Room 504 5th Floor, FEUA Building

Trunkline: (02) 8288-8338 Local 135

Email: ccs_mma@feualabang.edu.ph

MR. JOFERSON L. BOMBASI

Director of Computer Studies and Multimedia Arts



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